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Cracking the Quebec code

Pierre Duhamel, Jean-Marc Léger, Jacques Nantel
18,99 $
Agrandir 4e de couverture



  • Editeur : Juniper Publishing
  • Sujet : Aucun
  • ISBN :9781988002514
  • Code ADP :438615
  • Pages :192 pages
  • Parution :septembre 2016
  • Valise :N1 (numérique)
  • Format: ePub

Cracking the Quebec code

Pierre Duhamel, Jean-Marc Léger, Jacques Nantel
18,99 $Manquant

Description du livre

The key to opening the hearts, minds and wallets of Quebecers.

Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Who are Quebecers exactly? What do they want? What are their aspirations? This book paints a surprising, sometimes unsettling, and consistently uncompromising portrait of the Quebec personality. During the last 30 years, the Leger survey firm has collected the most intimate secrets, deepest fears and greatest hopes of Quebecers and Canadians, in order to redefine what constitutes the Quebec difference. Using a scientific approach, this book unveils the seven character traits that make Quebecers unique—not better or worse, but different.